• Home
  • FAQ
  • What we Offer
  • Partner with Us
  • Findings

Who does face-to-face campaigning mobilize?

2/12/2016

 
Do get-out-the-vote (GOTV) drives mobilize voters in all elections or just in high stakes elections?
 
Background
 
Many campaigns use GOTV drives with face-to-face campaigning to increase turnout among people who consistently do not vote.  To test whether or not face-to-face campaigning mobilizes nonvoters researchers only looked at citizens who typically do not vote when analyzing 11 field experiments.
 
Results

  • Face-to-face campaigning is better at getting people who usually vote to vote compared to nonvoters in small elections.
  • Face-to-face campaigning is better at getting nonvoters to vote in prominent elections rather than small elections.
  • Campaigns should pay attention to who they want to get to the polls and the type of elections they are campaigning for.
 
Link to Study

Comments are closed.

    Archives

    February 2016
    January 2016
    December 2015

    Categories

    All

    RSS Feed

  • Home
  • FAQ
  • What we Offer
  • Partner with Us
  • Findings